Interview with Fationa Gjonaj, Executive Director of Promarketing Albania & Italy
Ms. Gjonaj, recently Promarketing was honored by WindTre in Italy with the “Quality and Safety Award (General Data Protection Regulation – GDPR)”. What does this award mean for the company you lead?
This is a great and well-deserved recognition for Promarketing. The Quality and Safety Award from the successful Italian corporation WindTre is a confirmation of the high standards Promarketing has upheld for years. I had the pleasure of attending the ceremony held at Viola Park, the prestigious training complex of the Fiorentina football club in Florence.
The award acknowledges our company’s application of European Union standards and security practices regarding the collection, storage, and use of customer data. We offer services to Italian corporations, and WindTre is one of our key partners in the neighboring country. Our relationship operates on two levels: with the businesses we collaborate with (B2B), and with individual Italian clients and their families across the country.
Promarketing has invested in technology and human resources and applies the latest staff training in order to comply with GDPR — one of the most important EU standards.
What are Promarketing’s priorities in the international market?
Promarketing has been operating in the Italian and Albanian business sectors since 2011. We have provided and continue to provide digital sales and marketing services in both countries. Our headquarters is in Tirana, with a representative office in Rome. In these 15 years, we have worked daily with dedication to bring the best to our clients, with seriousness and professionalism.
We are one of the first Albanian companies to deliver international services and expand into neighboring countries. Promarketing offers the most advanced digital sales and marketing services. We have a fantastic team with one clear goal: to create real value in people’s lives.
Our priority is expanding our services. We began in the telecommunications field and now also work in the energy sector, and we remain open to expanding into other areas.
How does Promarketing keep employees motivated in the digital age?
Our employees are our greatest asset. We follow Richard Branson’s principle: “Take care of your employees and they’ll take care of your business.” When our people are satisfied, our customers will be too.
We are proud to operate in Albania and offer employment opportunities to young Albanians, giving them valuable experience for working in the international market. We will continue to do so, thus also supporting the Albanian economy.
At Promarketing, we have created an excellent working environment that motivates employees and makes them happy to come to work every day. We reward our best performers every month.
What do you see as the future challenges in digital sales and marketing?
Like all companies in today’s world, we face an undeniable challenge: we must adapt to technology. That means following it, understanding it, and investing in it. Our sector also has the added challenge of educating clients on how to use technology effectively.
We view technology as our ally. Since our founding in 2011, we have been pioneers in integrating tech into our services. We are actively investing in technology and soon, in artificial intelligence (AI) as well.
We have the support of Gjonaj Group Holdings — one of the most successful holdings in the Balkans in the fields of telecommunications, energy, and other services — ranked fifth in Albania.
I have a call to action for talented young people who speak foreign languages, especially Italian and English: join Promarketing! I am confident that they will build a great career in digital sales and marketing.
Interview by: Alban Tartari
